Survey Design & People Insights
Practical, decision-ready employee data — without enterprise-level complexity or cost.
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Organizations Want Real Insight From Their People
What They Usually Get
  • Low response rates
  • Confusing dashboards
  • Generic benchmarks
  • No clear actions
Sound familiar? You're not alone.
We Help You Design Surveys Leaders Trust
Surveys that don't just measure sentiment — they drive decisions. Our approach transforms employee feedback from noise into actionable intelligence that executives can stand behind.
Platform agnostic. Full service or a la carte support tailored to your needs.
The Problem We Solve
Mid-sized organizations often sit in the uncomfortable middle. Too complex to run surveys casually. Too lean to hire enterprise firms like Culture Amp or Qualtrics for full engagement.
Long & Unfocused
Surveys that try to measure everything end up measuring nothing useful
Politicized Design
Too many stakeholders adding pet questions without strategic rationale
Poorly Constructed
Leading questions and ambiguous language that compromise data quality
Hard to Interpret
Results that raise more questions than they answer
Disconnected from Decisions
Beautiful reports that gather dust instead of driving change
The result? Leaders argue about the data instead of acting on it.
What Makes Our Approach Different
We combine psychometric rigor with real-world usability. You get data that stands up to scrutiny while remaining practical for decision-makers at every level.
Clear
Results that tell a coherent story without requiring a PhD to interpret
Credible
Methodology that withstands executive scrutiny and board-level questions
Decision-Relevant
Insights directly tied to the choices leaders actually need to make
Explainable
Findings you can confidently communicate to executives and stakeholders
Practical
Manager-ready outputs that translate into concrete next steps

No black boxes. No academic fluff. No software sales agenda. Just expert guidance focused on your organization's real needs.
What We Offer
Services
We can support your team end-to-end or fill specific gaps. Choose the level of involvement that matches your capacity and needs.
1
Survey Strategy & Architecture
  • Clarify what decisions the survey must inform
  • Identify key constructs and success metrics
  • Design governance and communication approach
2
Survey & Item Design
  • Write or refine survey items
  • Reduce bias and ambiguity
  • Improve reliability and interpretability
  • Build forms leaders can defend
3
Implementation Support
  • Vendor and platform selection guidance
  • Launch communications strategy
  • Participation improvement tactics
  • Manager enablement resources
4
Analysis & Reporting
  • Driver analysis and correlation studies
  • Hotspot identification
  • Executive summaries
  • Manager-ready outputs
  • Board-level defensibility
5
Action Planning
  • Translate results into priorities
  • Equip leaders with practical next steps
  • Track progress over time
  • Build accountability mechanisms
Full Service or A La Carte
Need a Partner to Run Everything?
We can own the entire process from strategy through action planning. You get comprehensive support without the overhead of a major consulting firm.
Already Have HR or Analytics Staff?
We plug in where you need us most. Expert design and interpretation support that complements your internal capabilities without replacing them.
Common Engagement Examples
Fix a Survey Before Launch
Review and refine your draft instrument to improve quality and usability
Audit an Existing Instrument
Evaluate your current survey for bias, clarity, and alignment with goals
Improve Participation
Diagnose response rate issues and implement targeted improvement strategies
Make Reporting Usable
Transform complex data into clear, actionable insights for different audiences
Provide Independent Credibility
Add methodological rigor and third-party validation to your survey process
Who This Is For
This approach is ideal for organizations that need better employee data without enterprise complexity. You care about quality but also practical constraints.
Growing or Changing
Organizations navigating transitions who need reliable data to guide decisions
Want Better Data
Teams seeking practical expert support without overbuying technology or services
Need Leader Trust
Organizations where survey credibility with executives is critical
Care About Defensibility
Settings where methodology and conclusions must withstand scrutiny
Typical Client Profile
Mid-Market Companies
200-2,000 employees with growing complexity
Professional Services
Firms where people insights drive competitive advantage
Healthcare Organizations
Providers balancing clinical excellence with employee experience
Associations
Member organizations seeking actionable member insights
Scaling Companies
Fast-growth organizations building people infrastructure
Case Study
Recent Example: Alabama Association of Nurse Anesthetists
The Challenge
Leadership needed to understand member experience and set clearer strategic priorities. Existing feedback mechanisms weren't providing the actionable insights required.
Our Role
Supported comprehensive survey design, implementation strategy, and results interpretation to help leadership make data-driven decisions.
Measurable Outcomes
Cleaner Measurement
Well-constructed items that captured nuanced member perspectives
Higher Confidence
Leadership trusted the methodology and stood behind results
Productive Discussions
Board conversations focused on action rather than questioning data
Clear Direction
Concrete priorities emerged from findings with member mandate
Why Clients Choose Us
Because the work sits at the intersection of measurement expertise, business reality, and leader usability. We deliver rigorous insights that executives can actually use.
This unique combination helps you avoid the common pitfalls that plague organizational surveys.
What We Help You Avoid
Over-Engineering
Academic complexity that impresses nobody and confuses everyone
Under-Thinking
Quick-and-dirty approaches that produce questionable data
Pretty Reports Nobody Uses
Beautifully designed dashboards disconnected from real decisions
What You Walk Away With
More than just survey results — you get a foundation for confident, data-informed decision-making that serves your organization long after we're done.
Data Leaders Believe
Results that command respect and drive alignment across your leadership team
Findings That Survive Scrutiny
Methodology and conclusions that withstand tough questions from any stakeholder
Clear Priorities
Actionable insights that point directly to what matters most
A Repeatable Approach
Framework and tools you can use again without starting from scratch
Confidence in Decisions
The assurance that your people strategy rests on solid evidence
About the Consultant
Allison Dubin
Allison Dubin is a specialist in survey design, implementation, and analytics. She helps organizations collect meaningful employee data and translate it into clear, defensible direction for leaders.
Her approach is practical, rigorous, and tailored to each client's context. She understands that mid-sized organizations need expert guidance without enterprise overhead or academic abstraction.
Core Expertise
Psychometric Design
Building reliable, valid instruments that measure what matters
Strategic Implementation
Navigating organizational politics and maximizing participation
Executive Communication
Translating complex findings into clear business implications
Action-Oriented Analysis
Connecting insights to decisions leaders actually need to make
If You Want Your Next Survey to Produce Clarity Instead of Debate
We should talk. Let's discuss how to design a survey approach that leaders trust and actually use.
Whether you need comprehensive support or targeted expertise, we'll help you collect employee data that drives real decisions — not endless discussions.